FASHION ONLINE SHOPPING – women of the internet.
“The history of shopping is largely a history of women, who have overwhelmingly been the principal shoppers both in reality and in the multifarious representations of shopping” (Bowlby).
“Yes!” the Internet has changed the way we shop fashion.Transforming the way that customers shop, re-shaping the high street as a result. Many of us now shop from our homes and free to do it when ever we want. Only 20 years ago most of us were oblivious to the existence of the internet as a place to shop, but it was not until the invention of the World Wide Web by Tim Berners-Lee that widespread consumer use of the Internet became a possibility. Today we can find an online fashion with nearly every retail product available like handbags, clothes, shoes and more at the best prices and we can do so from any location without worrying about going to the store. No wonder it’s still one of the fastest growing industries in the world.
The fashion marketing around the digital environment, customer’s buying behaviour may not be influenced and controlled by the brand and firm, when they make a buying decision that might concern the interactions with search engine, recommendations, online reviews and other information. So it gives a freedom of decision based on the public interaction or opinions. In other words, the digital environment has a growing effect on consumer’s mind and buying behaviour.
The Ecommerce in fashion, the online shopping system has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores(website dedicated to selling of product, a virtual store). The rise of the internet commerce in fashion has reshaped labor, commodity flows, and global politics. The success of ecommerce in fashion business holds the potential to weaken women’s access to public space as well as their influence in the market. The world of fashion shopping is changing!
Today we can say that internet is a world showroom for brands where they get too explain and present their products through out a virtual world, creating a space full of emotions, objects and words that might get the attention of the consumer by their social media or website. For the online business is very important to have a solid community following and expressing their personal comments on the products and the brand world.
We are the generation of a cloud fashion economy that allows the freedom of expression for every designer and buyer. In Untitled Barcelona our virtual fashion world transmit the colours of emotions for those women that feel unique and free. Come and join our online community and share your comments with us.
